Trendwatching.com first coined the term “Pop Up Retail” in January 2004. As the trend forecasting website noted at the time; “if new products can come and go, why can’t the stores that display them do the same?” Since then, “Pop Up” has become a phenomenon, with a myriad of retailers opening temporary retail spaces. The [...]
Disney is using this installation in New York (right near the rear entrance to Macy’s on 7th Avenue) to promote their latest epic wizard film – The Sorcerer’s Apprentice. But what’s particularly interesting here is it’s the first time I’ve seen ‘3D Gesture Technology’ (like the technology featured in the soon to be released Xbox [...]
I’ve been really surprised recently by the the number of retailers I’ve spoken with who haven’t been across the Best Buy Twelpforce case study. It is undoubtedly one of the best uses of social media by any retailer in the world.
Resisting the temptation to use social media as yet another channel through which ‘great products [...]
To combat their annual summer sales slump, Kleenex have rolled out a range of summer fruit inspired packaging. A beautifully simply idea that’s not to be sneezed at, I’m sure it will inspire customers to stick a box in their trolley at a time of year when they otherwise wouldn’t.
There’s a mobile Korean Taco truck in Los Angeles called “Kogi”, which has based its business model on being one of the world’s first “tweetailers”. It’s a very simple recipe. Make great tacos, put your restaurant on the road, and then promote your next location via Twitter. When a tweet goes out, a crowd of [...]
Well here we have it. An iAd for the Nissan Leaf, the world’s first production ready electric car.
Using revolutionary advertising technology to promote revolutionary automotive technology is a superb strategy. But the creative execution is seriously disappointing.
I don’t have a problem with dramatizing the ‘epic-ness’ of the product development but I doubt the sci-fi fantasy [...]
Apple’s iAd platform has launched and retail marketers need to get across it.
iAds are advertisements that are built into apps running on the latest iPhone operating system (OS4). Unlike current app advertising, iAds are actually built into the app software (and hosted by Apple), which means a vastly improved viewing experience can be offered to [...]
The shift to “value” has been the megatrend in retail for several years. As a retailer, if you’re not providing your own compelling version of value, you’re probably not in business. Gwen Morrison of international retail intelligence source “The Store”* told the Westfield World Retail Study Tour recently: “these days retailers are all competing for [...]
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It’s not very often that you see dozens of passers-by completely captivated by a billboard. Even photographing it, filming it and MMSing it to their friends. But that’s exactly what happened when fast-fashion retailer, Forever 21, produced a digital billboard to promote the launch of their flagship store in Times Square.
By cleverly combining pre-recorded [...]
A quick quiz. What’s the second most valuable retail brand in the world today?
If you guessed “Walmart”, “Tesco” or “Carrefour” – or in fact any bricks-and-mortar retailer – you would be way off the pace. According to a report released last week by Kantar Retail* (http://www.brandz.com/output/retail.aspx/), the brand that grew the most in value last [...]
